Only a few short years ago, it was possible for many small businesses to happily trade without the need to accept card payments. However, rapidly changing consumer habits means this is no longer the case. These days consumer expectation is that all businesses should offer card and contactless payment options. The shift towards contactless has gathered pace recently. For businesses that don't accept card payments, this change can result in a serious decline in revenue. The good news is that setting up a contactless card reader is a simple process, the first step of which is to decide which type of card reader is best for your business. This guide will help you select the perfect type of reader.
Tips for Choosing the Right Card MachineIt used to be the case that it was mainly larger businesses that offered card and contactless payment options. But now, the expectation is that regardless of whether you run a one-man-show burger van or a chain of department stores, every business should be able to accept payments at the tap of a card or phone. Of course, a department store with multiple points-of-sale will need a radically different card machine solution than a burger van. The following tips will help you to decide which solution is best for your business.
The type of businessAs already touched on, the first step in choosing the right card machine is to consider the way your business operates. For instance, a mobile plumber will require a solution that they can take with them on their call outs, whereas a small retail outlet with one sales counter may not require mobility. Then there are businesses like cafes and restaurants. For this type of business, a partially mobile solution that can be taken to the customer's table is the ideal solution. To cater for these different needs, card machines come in various types, as detailed below.
The Type of Card MachineChoosing the right type of card machine is the first process. But before you choose the type, it is a good idea to make yourself aware of the functions any type of machine should offer. All good card machines should offer the following functions:
- Chip and Pin
- Contactless Payment (Google Pay, Apple Pay, Samsung Pay)
Check the Fees InvolvedThe next step is to understand the fees and ongoing costs associated with the card machine. Various costs can be associated with card readers, all or some of which may apply depending on the package you opt for. Always check upfront what the costs of the card machine are both initially and the ongoing charges.
Selecting the Right Card Payment MachineFor businesses to thrive, it is now essential that they offer card and contactless payment options. As you can see from the steps above, the process is remarkably simple and painless. Armed with the knowledge from this guide paired with a little diligence, it is possible to be accepting card payments in just a few days. But, as well as the technical and financial aspects of the card machine package you choose, always select a supplier that offers:
- Quality Customer Support
- Transparent costs
- Full warranty on your equipment
- Reporting tools and analytics